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Google Analytics Integration

Since the age of the internet marketers have faced the difficult challenge of accurately tracking and measuring offline conversions along with their online progress. With Synclio‘s Google Analytics Integration feature, this is no longer a problem for businesses. Now you can easily track your phone calls right alongside your web data, allowing you to measure results from both offline and online campaigns, including PPC, SEO and Social Media. Calculate ROI, capture conversions and gauge the overall quality and effectiveness of your lead-generation campaigns. Record valuable information about callers, such as phone conversation, last URL visited and keywords searched, and use this information to better manage and customize follow-up activity.

With Synclio‘s Google Analytics Integration, you can:

  • Track calls in Google Analytics Synclio‘s Google Analytics Integration feature enables you to track phone calls right alongside web data, such as page views. This allows you to better analyze the results of all of your marketing campaigns, whether online or offline.
  • Accurately capture offline conversion data Efficiently integrate your offline conversion data into your web analytics to accurately calculate ROI and measure the effectiveness of lead-generation campaigns.
  • Automatically associate a call with a specific marketing initiative Instantly capture exactly which calls are generated by which campaigns to determine response level and make any necessary improvements or changes in a timely and efficient manner.
  • Record valuable information about callers Gain access to useful information about each caller, such as conversation, what URL was visited and which keywords were searched to better manage and customize sales follow-ups.
  • Analyze calls, not just clicks Leverage this information to analyze your marketing data more effectively. See the “big picture” of how your overall marketing campaigns are performing.

With Synclio‘s state-of-the-art Google Analytics Integration feature you can accurately and efficiently track the number of incoming phone calls you‘re receiving right in your Google Analytics account, where you can view it alongside your website data. This allows you to better analyze marketing data and capture valuable information about offline conversions - data which has historically been difficult to track.

Optimize your phone conversations with Synclio‘s Google Analytics Integration feature.

Synclio does not access information from Google Analytics data directly. The event tracking API is used in combination with the client‘s analytics ID as provided by them to add data into their analytics account. Clients can disable this feature at any time by removing their ID from their company configuration in Synclio‘s backend system.

  • Capture Offline Leads

    Now you can track your phone calls right alongside your web data to accurately measure results from both offline and online campaigns, including PPC, SEO and Social Media.

  • More Accurate Results

    Calculate ROI, capture conversions and gauge the overall quality and effectiveness of your lead-generation campaigns so your time, resources and marketing efforts are most effective.

  • Create Customized Campaigns

    Use Synclio cloud technology and Google Analytics capability to create, run and measure customized marketing campaigns that get results!